Why Scent branding Works
Smell is used in branding because it increases the customers’ remembrance of the brand. Smell is the sense most linked to our emotional recollection. It can create instant connections between a brand and other memories. Neuromarketing studies show that 75% of emotions are triggered by smell. Smell is linked to pleasure and well-being, emotion, and memory. Therefore, it can influence customers’ emotional state and mood to make the customers more susceptible and even impact customer behaviour.
We provide businesses with a way to break through the auditory and visual overload by using scent to reach their customers on an emotional level, strengthen their brand and increase revenues.
Our team works with our clients to incorporate their scent to a multitude of facets of the customer experience. The more touch points that incorporate the scent, the more the customer is exposed which strengthens the brand connection.
Call us today for a free consultation on 021 4389808 or by sending us a message via our contact form and we will return shortly.
Power of Scent Branding
The process of finding and creating a scent identity is very detailed and personalized as no two brands or businesses are the same. At Plantair, we take care of the development of this unique fragrance by tailoring it, especially for your needs.
In order to do this, we look at your brand positioning, your target customer. Then, from the initial discovery consultation, we formulate the perfect scent for you that will express the qualities of your brand which will have the biggest positive impact on your customers, staff, guests and clients experience.
Humans can Remember
- 5% of what we see
- 2% of what we hear
- 1% of what we touch
35% of what we smell (Study carried out at Rockefeller University, 2010)